How it all began.

From an early age, Shelley has had a passion for makeup, creating concoctions with her grandmother’s expensive cremes in the bathroom to making her own fake tan with an everyday moisturiser mixed with marmite.
​That passion never dwindled and Shelley would read every label in all her beauty products, finding out how and where they were made and if they were actually natural or not.
​With being keen and passionate in beauty and the go-to for her friends and family, when they are looking for the right advice and help for a night out, Shelley has long dreamed of starting her own natural, organic, and vegan-based beauty products.

Along with this passion came Shelley’s daughter Nikita, who also has a love for makeup but with her sensitive skin is unable to wear a lot of products on the market. Shelley started to make her own lipsticks in her home kitchen with the help of her stepmother Tracey who had breast cancer years earlier, but it returned throughout her body. The two would meet up most weekends to discuss the process of the business with colours, styles, and testers. After a trip to Milan Italy and seeing the high standards, quality ingredients, and luxury packaging, it was decided to have the lipsticks made there. Finding a lump in Shelley’s own breast during this time didn’t slow them down. Unfortunately, Tracey passed away while the lipsticks were still in the manufacturing phase, never to see the final products.

Shelley and Tracey had a similar style and love of the colour pink, so Lulu Rose Cosmetics comes from Lulu being Shelley’s middle name Louise and her daughter Nikita’s middle name Rose and a love of pink and style.

Taking inspiration from old Hollywood glamour, Lulu Rose Cosmetics not only look good but feel good and do good for your skin. Bringing out the natural goddess in you.

Shelley Houston

Founding Director

Lulu Rose Cosmetics Ltd

The Philosophy

We believe in improving our customer’s health and happiness while still being ethical and beneficial to the environment and the local community. Our products will include a range of makeup, skincare, haircare, candles, perfumes, and other creations which encourages confidence and a healthy living lifestyle.
Lulu Rose Cosmetics Ltd is New Zealand’s first high quality, luxury makeup, and beauty care range.

With New Zealand known for its natural greenery and Italy known for its luxury and fashionable style, we are the best collaboration in cosmetics: A natural, organic, high-end brand that has plenty of style.

One of the purposes of our brand is to be mostly natural, vegan, and organic. We believe in bringing you products that don’t play on insecurities but enhances natural beauty to make you happy, content, and feel confident.
We offer luxury products that source the finest raw ingredients from around the world to be crafted into something beneficial to you with love and care. Additionally, we like to show you that even with a small number of cosmetics involved in their daily routine, that you can feel more beautiful and you can enhance and embrace your natural features.

We are committed to offering you a way to embrace positivity. We aim to leave a footprint in the sand and express this through our brand. We love to help you become more confident in yourself.

We benefit you because you are provided with raw and fresh ingredients, quality products at a prestigious price which actually benefits your health and general happiness. The products we provide meet your needs because you want value for the money you are spending, and aspire to find quality products for an inviting price.

Our products will increase health and happiness with makeup that is beneficial to you but is still enjoyable to use.